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題 名 | 企業排球甲級聯賽經營與轉播型態之演進與分析=The Key Factors Developing the Webcasting Service for the Top Volleyball League Tournament in Taiwan |
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作 者 | 許育嘉; 黃致豪; | 書刊名 | 排球教練科學 |
卷 期 | 20 2014.12[民103.12] |
頁 次 | 頁19-26 |
分類號 | 993.29 |
關鍵詞 | 運動傳播; 個案研究; 關鍵影響因素; 網路轉播; Sport communication; Case study; Key influence factors; Webcasting; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討企業甲級排球聯賽於創辦起的十年間,所嘗試的各種營運方針、轉播方式,及面臨的困境與挑戰。聯賽之賽事經營可分為三個階段:創始期(企業元年~企業三年)、探索期(企業四年~企業六年)、與穩定期(企業七年~企業十年)。轉播方式則由無線台、MOD、有線台、至現今的大專院校製作團隊網路轉播。論文內容列舉排球協會於十年中為企業排球甲級聯賽所做的不同努力,堪為排球運動及其他單項運動管理階層與研究者為後續推廣行銷之客觀參考。 |
英文摘要 | The study aimed to investigate the key factors to manage the top volleyball league tournament in Taiwan, which has been hold for ten years, 2004 to 2014. The discussion includs business strategies and TV broadcasting attempts. We divide the ten year history into three different eras by the business strategies: the Startup era, the Exploration era, and the Mature era. Of the TV broadcasting attempts, wireless channel, set-top-Box channel, cable channel, and the Internet TV have all been tried. This research lists all attempts that have been made in the ten years by the managing group of top volleyball league games. |
本系統中英文摘要資訊取自各篇刊載內容。