查詢結果分析
來源資料
頁籤選單縮合
| 題 名 | 名牌服飾消費價值與消費者涉入對仿冒品購買行為的影響=The Impact of Consumption Values and Consumer Involvement of Quality Clothes on Counterfeit Product Purchasing Behavior |
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| 作 者 | 林隆儀; 秦嘉志; | 書刊名 | 行銷科學學報 |
| 卷 期 | 2:1 民95.04 |
| 頁 次 | 頁79-106 |
| 分類號 | 496.34 |
| 關鍵詞 | 消費者行為; 消費價值; 消費者涉入; 仿冒品; Consumer behavior; Consumption value; Consumer involvement; Counterfeit; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 本研究旨在探討消費價值與消費者涉入對仿冒品購買行為的影響,採用人員訪問的便利抽樣法,樣本取自台北都會區的消費者,共發出 400份問卷,蒐集到有效樣本 387份,有效問卷回收率為96.75%。經採用迴歸分析法驗證研究假說,研究結果發現,(1) 消費價值中的功能價值和社會價值對仿冒品購買行為有正向的影響,(2) 消費者涉入中的產品重要性、產品愉悅性和產品象徵性對仿冒品購買行為有正向的影響,(3) 誤購可能性對仿冒品購買行為有負向的影響,(4) 消費價值對消費者涉入有正向的影響。 |
| 英文摘要 | This paper investigates the influences of consumption values and consumer involvement of quality clothes on counterfeit product purchasing behavior. The subjects were collected from the consumer in Taipei area and convenience sampling of personal interview was used. 400 questionnaires were distributed and 387 effective samples were collected, the effective return rate was 96.75%.For test hypothesis the regression analysis was used. The main findings are as follow: (1) Functional value and social value of consumption values have positive influence on counterfeit product purchasing behavior. (2) Importance、pleasure and sign of consumer involvement has positive influence on counterfeit product purchasing behavior. (3) Risk probability has negative impact on counterfeit product purchasing behavior. (4) Consumption values have positive influence on consumer involvement. |
本系統中英文摘要資訊取自各篇刊載內容。