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題名 | The Interaction of Country, Gender and Type of Clothing on Clothing Values: A Cross-national Study of Taiwanese and United States Undergraduate Students=國家、性別、和服裝類別與服飾消費觀交互影響之關聯性:臺灣與美國大學生跨國之研究 |
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作者 | 徐秀如; Hsu, Hsiu-ju; |
期刊 | 餐旅暨家政學刊 |
出版日期 | 20051200 |
卷期 | 2:4 民94.12 |
頁次 | 頁551-571 |
分類號 | 496.34 |
語文 | eng |
關鍵詞 | 服飾消費觀; 消費者行為; 跨國研究; 性別; 服裝類別; Clothing value; Consumer behavior; Cross-national study; Gender; Clothing type; |
中文摘要 | 本研究的主要目的是探討國家、性別、和服裝類別與服飾消費觀交互影響之關聯性。問卷中使用七點次序測量尺度以測量受試者以個人觀點在休閒服裝與正式服裝類別的六種服飾消費觀。資料收集方法是直接分發問卷於美國西海岸一所大學及臺灣南部一所大學的學生課堂上。總共,486來自美國的問卷及903來自臺灣的問卷是合格作為分析的問卷。統計工具是以複變異數分析方式分析。研究結果顯示在國家與性別交叉影響分析中,受試者在購買休閒服裝時的服飾消費觀,只有美學、宗教、及理論性服飾消費觀受其兩者影響,而且受試者在購買正式服裝時的服飾消費觀,只有經濟、宗教、及理論性服飾消費觀受其兩者影響。 |
英文摘要 | The purpose of the study was to examine the interaction of countries, genders, and types of clothing on consumers’ clothing values when they make clothing purchase decisions. Seven-point scales were used to measure respondents’ personal views on the six clothing values for both casual and formal clothing. The questionnaire also measured the respondent’s demographic characteristics. The data collection method was a direct handout questionnaire in classes at a university in western United States and a university in southern Taiwan. Overall, 487 of the questionnaires from the United State and 903 from Taiwan were eligible for analysis in this study. Data from the questionnaire were analyzed using a multivariate analysis of variance. The results revealed that the interaction effects between country and gender only occurred on aesthetic, religious, and theoretic clothing values for respondents when purchased casual clothing as well as on the economic, religious, and theoretic clothing values for respondents when they purchase formal clothing. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。