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題 名 | 影音網站回應之互動性探討=Exploring the Interactivity on Video Websites |
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作 者 | 王愉嘉; 何明泉; | 書刊名 | 科技學刊. 人文社會類 |
卷 期 | 21:2 2012.08[民101.08] |
頁 次 | 頁91-100 |
分類號 | 312.2 |
關鍵詞 | 影音網站; 回應; 互動性; Video websites; Responsiveness; Interactivity; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討影音網站的互動性,分別從互動性概念、影音網站的互動性、回應意願等三方面進行探究。藉由活動理論探討介面功能與使用者回應意願,並由 M-R模型探討影音內容在各項回應意願的差異性。研究發現,有效連結涉入主體成為同好社群,為有效改良介面設計與影音進入排名榜之方法;影音分享的互動性可區分成「意見表達」互動性與「介面操作」互動性。網站需先設立適當的回應模式,才能方便使用者進行意見表達。創作者在製作前應先考量網站的評比模式,萃取較受歡迎影音類型的表現手法,以獲取知名度。欲達成進入排行榜則以先引發觀賞和意見表達為首要的工作。影音標題的擬定、題材的話題、加入主題社群、添加字幕為影響排名的重要關鍵。 |
英文摘要 | This study aims to explore three aspects of interactivity on video websites from the perspective of interactivity, interactivity on video websites and responsiveness, respectively. By employing M-R model and Activity theory, this study focuses on two issues: 1. to explore the relevance of interface design to the choice of responsiveness; and 2. to understand the differences between video content and user’s response. The result shows that connecting sub-community activity efficiently can improve performance on video sharing. Online video interactivity can be classified into “opinion-expression interactivity” and “interface-performance interactivity”. Comprehensively understanding the billboard ranking structure would help a video producer to achieve fame. Factors that are significant to achieve better ranking of YouTube video include 1. a proper video title, 2. stimulating discussion, 3. establishing theme community and 4. added subtitle. |
本系統中英文摘要資訊取自各篇刊載內容。