頁籤選單縮合
題名 | 應用模糊Kano模式建構以顧客知識管理為基礎之顧客滿意度經營策略=A Study of Building Customer Satisfaction Strategies Based on Customer Knowledge Management: The Application of Fuzzy Kano Model |
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作者姓名(中文) | 蔡志明; 鄭智勇; | 書刊名 | 醒吾學報 |
卷期 | 49 2014.01[民103.01] |
頁次 | 頁171-194 |
分類號 | 496.7 |
關鍵詞 | 顧客知識管理; 模糊Kano模式; 顧客滿意度; 策略規劃; Customer knowledge management; Fuzzy Kano model; Customer satisfaction; Strategy planning; |
語文 | 中文(Chinese) |