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題 名 | 臺灣高鐵營運初期危機傳播策略與效果之研究=On THSR’s Crisis Communication Strategies and the Effects |
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作 者 | 姚惠忠; 許羽忻; | 書刊名 | 傳播管理學刊 |
卷 期 | 11:2 2010.12[民99.12] |
頁 次 | 頁105-134 |
分類號 | 557.21 |
關鍵詞 | 臺灣高鐵; 危機傳播; 危機情境; 形象修護效果; Taiwan High Speed Rail; THSR; Crisis communication; Crisis situation; Effects of image repairing; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以內容分析法、實驗法,探討臺灣高鐵營運初期面對的危機事件、反應策略與傳播效果。本研究之重要貢獻在於與既有文獻之比較,本研究若干發現與既有文獻相互呼應;但也有若干發現和既有文獻頗有出入,例如:在行為情境下,否認策略之效果優於藉口策略。控制情境下使用藉口策略、同意情境下使用合理化策略,皆不是好主意。本研究更發現,當受眾認知組織的危機責任較重時,認錯道歉策略明顯優於表達關心策略。 |
英文摘要 | Since its operation, Taiwan High Speed Rail (THSR) has continuously encountered various problems, major or minor. The present study, in a rhetoric perspective, explores the types of crises facing THSR and the crisis communication strategies it has taken, through content analysis. Besides, through experimentation, this study attempts to understand participants‘ recognition and evaluation on those crises and strategies THSR has undertaken, in order to correlate crisis situations, communication strategies and the effects of image repairing. It is found that most participants consider THSR‘s crisis is categorized as agreement situation, and THSR mostly undertakes concession strategy. Whereas in cases that there exists discrepancies in recognition of crisis situation between participants and THSR, it is likely that THSR undertake wrong strategies and gains negative evaluations. Compared with existent literature, some results are consistent with extent literature yet others are. |
本系統中英文摘要資訊取自各篇刊載內容。