頁籤選單縮合
題名 | 銷售人員溝通能力、顧客滿意對顧客知覺風險影響之研究--兼論消費者知識之干擾效果=The Impact of Salesperson's Communication Ability, Customer Satisfaction on Customer Perceived Risk--Moderation Effect of Consumer Knowledge |
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作者 | 周文玲; 謝茵如; 陳俊言; | 書刊名 | 高苑學報 |
卷期 | 18:1 2012.04[民101.04] |
頁次 | 頁41-50 |
分類號 | 496.34 |
關鍵詞 | 銷售人員; 溝通能力; 顧客知覺風險; 顧客滿意度; 消費者知識; Salesperson; Communication ability; Customer perceived risk; Customer satisfaction; Consumer knowledge; |
語文 | 中文(Chinese) |