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題 名 | 影響《瑪奇》玩家遊戲行為的內外在環境=The Internal and External Environmental Factors Influencing the Playing Behavior of Mabinogi Players |
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作 者 | 谷炘慈; 許明潔; 鮑惟豪; 賀天穎; | 書刊名 | 資訊傳播研究 |
卷 期 | 2:2 2012.04[民101.04] |
頁 次 | 頁77-94 |
分類號 | 997.8 |
關鍵詞 | 遊戲行為; 遊戲環境; 瑪奇; Playing behavior; Game environment; Mabinogi; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究針對大型多人線上角色扮演遊戲《瑪奇》,探討哪些遊戲外的使用環境,和遊戲內的虛擬環境會影響玩家的遊戲行為,並探討這些環境因素在不同人口變項中,對玩家行為的影響。研究團隊將調查問卷根據其環境成分進行因素分析與差異分析。研究結果顯示,遊戲外的使用環境可分為:環境服務、宣傳銷售、他人看法、社交休閒四個成分;而遊戲內的虛擬環境則分成:影音設計、內容設定、玩家互動三個成分。在網路遊戲外的使用環境中,最能影響玩家遊戲行為的是環境服務。而就網路遊戲內的虛擬環境來看,影音設計及內容設定是影響玩家參與遊戲的最大因素,遊戲中的角色外觀、場景設計和遊戲任務都會吸引玩家。 |
英文摘要 | This study aims at exploring both external and internal environment of an online game, and the environmental factors influencing its participants' playing behavior. In this study, the external environment was divided into: service, promotion, perspective, and social factors. The internal environment was grouped as: audiovisual, content/activity, and interaction factors. A survey investigation method was employed to fulfill the research purposes. The results showed that the most influential factor of the external game environment was its service. Also, the study found that companions affected the player's decision to participate, which was particularly obvious in male players. Our results also indicated that both factors of audiovisual and content/activity of internal game environment had great influences on the player. The role appearance, scene design, and assigned task within the online game also attracted its players. In addition, the study found that the opportunity to make friends was another focal point for the players. |
本系統中英文摘要資訊取自各篇刊載內容。