頁籤選單縮合
題名 | 表演藝術團體品牌運用策略之探討=The Exploration of the Application of Brand Strategy to Performing Art Group |
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作者 | 羅雁紅; 李宜萍; Lo, Yen-hung; Li, I-ping; |
期刊 | 中國廣告學刊 |
出版日期 | 20110300 |
卷期 | 16 2011.03[民100.03] |
頁次 | 頁65-90 |
分類號 | 496.1 |
語文 | chi |
關鍵詞 | 表演藝術團體; 品牌策略; 臺北愛樂合唱團; 采風樂坊; 紙風車劇團; 果陀劇場; Performing art group; Brand strategy; Taipei Philharmonic Chorus; Chai Found Music Workshop; Paper-windmill Theater; Godot Theatre Company; |