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題 名 | 我國表演藝術團體之經營機會研究=The Managerial Challenges of the Performing Arts Groups in Taiwan |
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作 者 | 王怡瑜; 夏學理; | 書刊名 | 空大行政學報 |
卷 期 | 9 1999.06[民88.06] |
頁 次 | 頁387-423 |
分類號 | 910.6 |
關鍵詞 | 表演藝術; 表演藝術團體; 經營機會; Performing arts; Arts management; Environmental scanning; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究之主旨乃是意欲透過實證調查,對於國內表演藝術團體之當前經營機會做一剖析。我們從研究過程中發現,有若干經由本研究所整理出來的問題,將是國內表演藝術團體在其經營過程中,所將必須以及可能必須得要共同面對的。同時,我們也從研究的過程中發現,不同類型的表演藝術團體在其營運管理上,也將必須得要面臨不同型態的問題。而為了能夠讓國內的表演藝術團體,在其運作發展的過程中得以較為的平順,因此,本研究的陳述重點,即鎖定以表演藝術團體在國內現有的營運環境中,所可能擷取的經營機會,以及所必須面對的問題,來做為研究探討的主軸。亦即,本研究乃是希望透過環境偵測(environmental scanning)分析法,來幫助國內的表演藝術團體,能夠對於己身所處的環境有所認知。總之,本研究的主要探討重點共有如下四項:一、國內表演藝術團體所需面對的競爭環境分析;二、國內表演藝術團體的演出經費取得機會;三、可供國內表演藝術團體演出使用的場也分析;四、政府相關單位的支持性措施和原則。 |
英文摘要 | Do performing arts need to be subsidized? This argument for arts support has been convincing for a long time. The truth is, the absence of subsidies would have negative effects on the performing arts. The price of tickets would rise. Attendance would be reduced. Fewer performances would occur if people would not voluntarily pay for all the performances now subsidized. On the other hand, even performing arts do get subsidized in nowadays, the arts goups still find themselves existing in difficult conditions. In order to survive and be success, it is recommended that all arts groups ought to be able to scan the environment from time to time. An external audit reveals key opportunities and threats confronting the arts groups, so that managers can formulate strategies to take advantage of opportunities and avoid or reduce the impact of threats. |
本系統中英文摘要資訊取自各篇刊載內容。