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題 名 | 提昇貓空纜車服務品質之具體作為=Measure to Enhance Maokong Gondola Service |
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作 者 | 呂嘉祥; 王建誠; | 書刊名 | 軌道經營與管理 |
卷 期 | 9 2011.07[民100.07] |
頁 次 | 頁22-45 |
分類號 | 494.8、494.8 |
關鍵詞 | 貓空纜車; 貓空觀光; 服務品質; Maokong gondola; Maokong tourism; Srevice quality; |
語 文 | 中文(Chinese) |
中文摘要 | 貓空地區為臺灣鐵觀音茶之特有產地,不僅擁有天然資源,且觀光茶園林立,為民眾旅遊、泡茶、欣賞 夜景等最佳景點。交通運輸建設與貓空整體生態環境、茶文化發展息息相關,貓空纜車系統位處於貓空 地區,連結臺北市立動物園及貓空地區各景點,自2007年7月4日通車營運以來,不僅吸引大量遊客湧 入觀光,成為最具吸引力的景點與體驗設施,並帶動貓空地區整體交通建設及觀光發展,系統停駛前短 短營運1年3個月期間,即有617萬餘人次搭乘。 2008年9月28日因受薔蜜颱風侵襲,造成貓空纜車T16塔柱下方發生土石滑落現象,臺北市政府考量當 地居民的安全與感受,決定於2008年10月1日起暫停營運,並進行T16塔柱遷移作業。 貓空纜車停駛期間,除一方面進行T16塔柱遷移作業,另一方面由臺北市政府相關局處及臺北捷運公司 針對纜車周邊遊憩環境,分別從系統運轉及旅客需求等角度思考,進行貓空纜車全面升級作業,並於 2010年3月30日正式復駛。本文將以探討停駛期間及復駛後針對貓空纜車周邊環境之具體改善作為為 例,闡述如何讓民眾體驗全新的貓空纜車及優質的旅遊品質,凝聚人氣並帶動貓空地區整體觀光產業發 展,並可作為日後其他纜車系統同業提昇服務品質之借鏡參考。 |
英文摘要 | Maokong is a production region for Taiwan's famous Iron Guanyin Tea. The area also features beautiful scenery and many scenic teahouses, making it an appealing destination for visitors during the day and late into the night. The transport infrastructure of the Maokong area is closely linked with its unique habitat and its tea culture. The Maokong Gondola is located in the Maokong area and links with Taipei Zoo and other nearby attractions. It began operation on July 4, 2007, and since it began service, proved extremely popular, greatly helping the development of tourism in the Maokong area. The total transport capacity was over 6.17 million passengers during its first one year and three months of operation. Heavy rains brought by Typhoon Jangmi caused a landslide on the mountain near the gondola's T16 pylon on September 28, 2008. Taking into account the worries of local residents, the Taipei City Government announced on October 1, 2008 that the service would be temporarily suspended until arrangement could be made to relocate the pylon. During this extensive repair period, the Taipei City Government and the TRTC made many other upgrades to the gondola system to made it more efficient and more attractive to visitors. The Maokong Gondola resumed operation on March 30, 2010. This paper will explore measures taken to improve the Maokong Gondola during the period of service suspension and examine how visitors can experience the improved service and tourism appeal of the new gondola service so as to support overall tourism development in the Maokong area. This may serve as a reference for other gondola services to improve their efficiency and service quality. |
本系統中英文摘要資訊取自各篇刊載內容。