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題名 | 國軍飛安事件危機傳播策略與媒體效能之研究=A Case Study on Crisis Communication and Media Effectiveness of the ROC Army in Managing Air Crash Incident |
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作者 | 黃威雄; 方鵬程; |
期刊 | 國防雜誌 |
出版日期 | 20110200 |
卷期 | 26:1 2011.02[民100.02] |
頁次 | 頁44-62 |
分類號 | 891 |
語文 | chi |
關鍵詞 | 危機管理; 危機傳播; 媒體效能; Crisis management; Crisis communication; Media effectiveness; |
英文摘要 | Abstract This article primarily uses, the Armys’ airborne cavalry 601st brigade flight safety accident which occurred on April 3, 2007 as makes the object of the case study, use content analysis method analysis media (domestic eight newspapers) to this event related report content, so as to inspect Republic of China military crisis communication strategy, as well as its present on media effectiveness, and quotes the crisis management, the crisis communication, media effectiveness theories and so on does the basis, carries on the discussion and the suggestion synthesis reorganization, expected the practice work can unify with these theories, when the crisis occurs, Republic of China military public affairs department takes the news reference processing. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。