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題名 | 手機產業進入策略與經營模式之研究--臺灣宏達電子公司成功案例分析=Verifying the Effect of Penetrating Strategy and Business Model of the Cellular Phone Industry--Case Analysis of Taiwan HTC Corporation |
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作者 | 邱吉鶴; 沈群英; | 書刊名 | 清雲學報 |
卷期 | 30:3 2010.07[民99.07] |
頁次 | 頁59-76 |
分類號 | 484.61 |
關鍵詞 | 手機產業; 進入策略; 經營模式; 財務績效; Cellular phone industry; Penetrating strategy; Business model; Financial performance; |
語文 | 中文(Chinese) |
中文摘要 | 知識與科技的時代,高科技產業的廠商競爭愈來愈激烈,新進入者/廠商如何 成功的進入產業中競爭,其所採取的進入策略及經營模式,為本研究主要探討的 議題。本研究採取個案研究比較分析方式,分析台灣宏達電子公司如何成功的進 入手機產業及其採行的經營模式,並與手機產業及其龍頭企業Nokia 公司近五年 財務資料進行財務績效比較分析,探討進入途徑及經營策略是否反應在財務績效 上。本研究研究結果發現:1、競爭激烈的產業,仍存在成長的策略群組或明星 產品,新進入廠商選對產業中群組或產品,為其經營成功的基礎;2、新進廠商 必須擁有獨特的技術與管理的能力,並對產業的特性非常熟習,才能快速在產業 中創造佳績;3、產業、策略群組或產品隨著競爭環境呈動態的演進,新進廠商 必須採取動態創新的經營策略,才能持續創造財務績效。本研究提出的宏達電子 公司成功進入策略與經營模式,可提供未來相關研究及廠商實務經營的參考。 |
英文摘要 | The business environment becomes more competitive in recent year. Our research discusses what is the best penetrating strategy entering the new market and which business model should be employed in the cellular phone industry .This work analyzes the penetrating strategy and business model of the case company, HTC (High Tech Computer), and compares his 5 years’ financial performance with the leading corporation, Nokia, in the cellular phone industry. The findings of this study are: Firstly, the new entrant needs to find out the keeping growth and star product portfolio in order to success in the competitive industry. Secondly, the new entrant should be familiar with the character of industry and have the core competences of technology and management. Thirdly, the new entrant should sustain the dynamic and innovative business model in order to keep growing. The empirical model of HTC proposed by this research could be referent to future study and business application. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。