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題 名 | 遊憩涉入、遊憩動機、遊憩滿意度、及遊後行為關係之研究--以溯溪遊客為例=Examining the Relationships among Recreation Involvement, Recreation Motivation, Recreation Satisfaction, and After-travel Behavior--Example of River Tracing Recreationists |
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作 者 | 李宗鴻; 鄭峰茂; | 書刊名 | 休閒與遊憩研究 |
卷 期 | 3:1 2009.05[民98.05] |
頁 次 | 頁111-137 |
分類號 | 992.014 |
關鍵詞 | 溯溪; 滿意度; 行為模式; Behavioral model; River tracing; Satisfaction; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討溯溪旅遊遊客的人口統計變數的分布、遊憩特性、並建構及驗證溯溪旅遊之遊憩行爲模式。採自編的問卷進行研究,內容包括遊憩涉入、遊憩動機、遊憩滿意度、遊後行爲、及旅遊特性與遊客基本資料等五大項。從2006年5月至10月,計31個調查日,針對參與台南市野外育樂協會、小鬍子探索學校、和平潛水休閒溯溪等團體所舉辦的溯溪旅遊的遊客爲對象,進行問卷調查。計發放952份問卷,其中廢卷23份,實得有效問卷929份。將所收集的資料以SPSS 14.0進行統計分析與檢定,探討溯溪旅遊遊客之人口統計變數與旅遊特性等的分布情形,利用LISREL 8.70進行結構方程模式的實證研究,以最大概似估計法(Maximum Likelihood Estimation)對本研究模式中各組變項間之因果關係進行估計。實證研究結果顯示,遊客的遊憩涉入顯著的直接影響遊憩滿意度,顯著的間接影響遊客的遊後行爲;遊客的遊憩動機顯著的直接影響遊憩滿意度,顯著的間接影響遊客的遊後行爲;遊客的滿意度顯著的直接影響遊客的遊後行爲。 |
英文摘要 | This study assessed the river tracing behavioral model using latent variables of recreation involvement, recreation motivation, recreation satisfaction, and after-travel behavior, and elemental data of river tracing recreationists. Total of 952 questionnaires were administered from May to October 2006, 23 respondents were invalid owing to being incomplete, leaving a total of 929 usable questionnaires. The descriptive statistics socio-demographic was analyzed by SPSS 14.0 for Windows. The structural equation model was analyzed using LISREL 8.70 for Windows. All of the parameters were estimated by maximum likelihood estimation method. Empirical results indicated that recreation involvement significantly and directly affects the satisfaction and significantly and indirectly affects the after-travel behavior. Recreation motivation significantly and directly affectes the satisfaction and significantly and indirectly affects after-travel behavior. Satisfaction significantly and directly affects the after-travel behavior. |
本系統中英文摘要資訊取自各篇刊載內容。