頁籤選單縮合
題名 | The Relationship between Self-Checkout Technology Usage and Corporate Reputation=自助結帳科技與企業聲譽關連性之研究 |
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作者姓名(中文) | 柴康偉; 歐瑋明; | 書刊名 | 遠東學報 |
卷期 | 23:1 民95.03 |
頁次 | 頁185-196 |
分類號 | 494 |
關鍵詞 | 自助結帳科技; 企業聲譽; 消費者行為; Self-checkout technology; Corporate reputation; Consumer behavior; |
語文 | 英文(English) |
英文摘要 | Self-checkout technology appeals to both retailers and shoppers. The influence of self-checkout technology on corporate reputation with one major grocery store in Florida was investigated in this research. To execute an empirical study, data collection was required. Data was collected by means of exit interviews when consumers were leaving the local grocery store with self-checkout machines in Florida. The characteristics of self-checkout shoppers were identified in this study. The characteristics of self-checkout shoppers were male, well educated, and between 20 and 39 years old. Furthermore, self-checkout shoppers spent less money per shopping trip. T-test results (p<0.05) indicate that the shopping expenditure of self-checkout shoppers and traditional shoppers was significantly different. However, self-checkout shoppers did not perceive a more favorable reputation of the retailer. There are no differences between the self-checkout consumer’s perceived retailer reputation and non-self-checkout shopper’s reputation perceptions. Directions for future research are presented at the end of the paper. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。