查詢結果分析
來源資料
頁籤選單縮合
題 名 | 博物館觀眾研究分析--1992~2006=An Analysis of Museum Audience Research: 1992-2006 |
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作 者 | 黃智琪; 許義忠; | 書刊名 | 運動與遊憩研究 |
卷 期 | 3:3 2009.03[民98.03] |
頁 次 | 頁97-114 |
分類號 | 069.75 |
關鍵詞 | 博物館; 觀眾; 服務品質; 評估; 市場行銷; 學術評論; Museum; Visitor; Service quality; Evaluation; Marketing; Review articles; |
語 文 | 中文(Chinese) |
中文摘要 | 博物館面臨觀眾流失與財務自理的雙重壓力,經營管理受到嚴峻的考驗,因此博物館觀眾研究愈顯重要。過去15年,博物館研究雖有長足進展,但觀眾研究仍在萌芽階段,它的過去、現況及未來趨勢值得關注。本研究針對1992-2006年發表於國內主要博物館研究期刊的觀眾研究論文,譬如「博物館學季刊」和「科技博物」,以探討博物館觀眾研究的成果與趨勢。結果發現五個主題:一、博物館展示規劃成效評估、二、服務品質與滿意度、三、觀眾眾生相與市場區隔、四、教育學習成果與評估、五、其他。研究結論有二,一、博物館觀眾研究的質量有待加強。二、在資料蒐集、研究對象與場域等方法上有很大的改善空間。並提出二個建議,一、認清觀眾研究的跨領域性質,建立觀眾研究概念圖,以強化研究內涵與品質,奠立並厚植觀眾研究的基礎。二、觀眾研究的方向、題材與對象應朝多樣化發展。 |
英文摘要 | Museum management is facing challenges due to both audience loss and revenue shortage. Therefore, museum audience research appears to be critical. Although progress had been made for the past 15 years, it is still in the infancy stage. Its past, present status and future trend need to be examined. This paper reviewed 73 articles published in major museum journals of Taiwan from 1992-2006, such as the Museology Quarterly and Technology Museum Review, with the intention to examine the research results and trends. The analytical results showed five themes: (1) evaluation of exhibits, (2) service quality and visitor satisfaction, (3) audience profile and market segmentation, (4) evaluation of educational programs, and (5) others. Two conclusions were drawn. (1) Museum audience research has great room for improvement in terms of quantity and quality. (2) Room for improvement also includes methods of data collection, research populations and settings. Two suggestions are made. (1) Considering the cross-disciplinary nature, a conceptual framework is proposed to enhance the content, quality and foundation of audience research. (2) The diversity of research approaches, topics, and study populations is recommended. |
本系統中英文摘要資訊取自各篇刊載內容。