查詢結果分析
相關文獻
- Attitudes toward Green Consumption of the Tourists Lodging in the Resort Hotel--A Case Involving Hotel Industry in the Kenting Area
- 家庭保全系統需求與使用因素探討--以臺中地區為例
- 消費者購買百合及劍蘭行為之分析
- 從休閒輔助觀點探討都會區新興零售業之消費者行為
- 整合行銷傳播在高科技產業行銷上之應用--以Computex Taipei'96英代爾(Intel)公司參展個案為例
- 機能性飲料產品屬性與使用情境對消費者購買行為之影響
- 類神經網路在WWW上之購買意願分析
- 便利超商「自助區」消費者行為之研究
- 國內保健食品產業結構與發展趨勢
- 電子商務線上消費者行為路徑分析
頁籤選單縮合
題名 | Attitudes toward Green Consumption of the Tourists Lodging in the Resort Hotel--A Case Involving Hotel Industry in the Kenting Area=渡假旅館住宿遊客對綠色消費的態度之研究--以墾丁地區為例 |
---|---|
作者 | 莊中銘; Chuang, Chung-ming; |
期刊 | 運動休閒管理學報 |
出版日期 | 20090600 |
卷期 | 6:1 2009.06[民98.06] |
頁次 | 頁102-114 |
分類號 | 445.9 |
語文 | eng |
關鍵詞 | 渡假旅館; 消費者行為; 對綠色消費的態度; Resort hotel; Consumer behavior; Attitudes toward green consumption; |
中文摘要 | 本研究主要目的在探討渡假飯店住宿遊客對綠色消費所抱持的態度。以墾丁地區渡假飯店住宿消費者為研究對象,研究方法採用問卷調查法,以非隨機之便利取樣方式進行問卷調查,共發出480份問卷,回收有效問卷364份,回收率76%,收集資料經編碼與整理後,採用統計軟體SPSS 15.0 for Windows版,以敘述性統計、獨立樣本t檢定及單因子變異數進行統計分析。研究結果發現:不同性別差異分析中,均未達顯著差異;不同婚姻狀況差異分析中,僅「綠色理念」因素達顯著差異水準(p<.05);不同年齡差異分析中,亦僅「綠色理念」因素達顯著差異(p<.05),經進一步事後比較分析得知,30至39歲與40至49歲兩個年齡層的消費者顯著高於20至29歲年齡層;不同教育程度差異分析中,均未達顯著差異水準。根據上述的研究結果,本研究建議環境保護主管機關對於綠色消費的概念應多加強推廣與宣導,並應朝向制定相關法規,以加強消費者環保意識。 |
英文摘要 | The purpose of this study was to investigate the resort hotel tourists' attitude toward green consumption. Questionnaires were used in this survey research and were distributed to subjects derived from non-probability convenience sampling. 480 tourists in resort hotels of Kenting area were surveyed, 364 questionnaires were given back with return rate of 76%.. Descriptive statistics, independent t-test and One-way ANOVA are furthered used to analyze collected data. The results showed that no significant difference exists between different genders regarding attitude toward green consumption. However, the significant difference did exist among different age and martial status groups (P<.05), After further afterward comparative analysis knowing that 30~39 and 40~49 age level greater attention to <||>green concept<||> than 20~29 age group. Finally further suggestions are made according to the research results, This research suggestion environmental protection government apartment should strengthen promotion and the guidance about the concept regarding the green and should face the formulation related laws, and so strengthens the consumers' cognition of environmental protection. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。