查詢結果分析
來源資料
頁籤選單縮合
題 名 | 連鎖早餐店關係品質整合模式之研究=An Integrated Model of Relationship Quality on Chain Store of Breakfast |
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作 者 | 林永順; 顏財發; 孫潔婷; 陳淑娟; 劉佳; | 書刊名 | 農業經營管理 |
卷 期 | 12 民95.12 |
頁 次 | 頁91-112 |
分類號 | 483.8 |
關鍵詞 | 公平性; 關係品質; 忠誠度; Justice; Relationship quality; Loyal; |
語 文 | 中文(Chinese) |
中文摘要 | 本文是一篇有關連鎖早餐店關係品質影響前因與關係結果的研究,母體為台灣地區的連鎖早餐店,以立意抽樣方式進行人員訪談取得300份樣本。分析結果顯示公平性與溝通對滿意度有顯著正向影響、滿意度對信任與承諾有顯著正向影響、滿意度與信任對忠誠度有顯著正向影響。本研究進一步分析構念間的關係,發現經濟滿意度為影響忠誠度的最重要因素。最後,依據分析結果提供相關建議供實務界與復續研究者參考。 |
英文摘要 | This research explores the antecedents and result of relationship quality on chain store of breakfast in Taiwan. This research adopts the purposive sampling method to sample and acquires 300 valid questionnaires by personal interviews. The results show that Justice and communication positively affect satisfaction; satisfaction positively affects trust and commitment; satisfaction and trust positively affect loyalty. Further, the relationship among the constructs are analyzed and the findings show that economic satisfaction is the most important antecedent of loyalty. Finally, some suggestions like cash discount, quantity discount are offered for the suppliers and future researchers. |
本系統中英文摘要資訊取自各篇刊載內容。