頁籤選單縮合
題 名 | 休閒農場遊客所知覺的關係投資與關係品質的關聯=Visitors' Perceptions of the Association between Relationship Investment and Relationship Quality in Leisure Farm |
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作 者 | 顏財發; 劉修祥; | 書刊名 | 運動休閒餐旅研究 |
卷 期 | 4:1 2009.03[民98.03] |
頁 次 | 頁96-109 |
分類號 | 992.3 |
關鍵詞 | 人際溝通; 滿意; 信任; Interpersonal communication; Satisfaction; Trust; |
語 文 | 中文(Chinese) |
中文摘要 | 本文主要探討顧客關係投資與關係品質的關聯性,以高雄小港休閒農業區內休閒農場遊客爲實證母體,利用問卷調查法取得348個有效樣本。分析結果顯示,量表具有良好的信度與效度,假設模式有效且具有良好的解釋力,關係投資與關係品質具有顯著關聯性,人際溝通是預測關係品質較佳的預測變數,對滿意的影響較大。最後,本文依據分析結果提出理論意涵與管理意涵。 |
英文摘要 | This study explored visitors' perceptions of the association between relationship investment and relationship quality in leisure farm. Visitors in Kaohsiung Xiao-gong leisure area were selected as empirical population. A questionnaire survey was conducted and totally 348 valid questionnaires were received. The results indicated that there is a good reliability and validity of our survey instrument; the proposed model was valid and had a highly explaining power. The association between relationship investment and relationship quality was strongly significant. Interpersonal communication was a better predictor for relationship quality and had a higher impact on satisfaction. Finally, theoretical applications and managerial applications were offered based on the results of our study. |
本系統中英文摘要資訊取自各篇刊載內容。