頁籤選單縮合
題 名 | 策略性管理在醫療院所之引進與應用=Strategic Management Applied in Hospitals |
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作 者 | 池進通; | 書刊名 | 管理實務與理論研究 |
卷 期 | 2:3 2008.09[民97.09] |
頁 次 | 頁85-96 |
分類號 | 419.2 |
關鍵詞 | 醫院管理; 策略性行銷管理; Hospital management; Strategic management; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要探討之目的包括:1.敘述醫院之策略性行銷管理架構。2.個案中之S醫院,在實務上之做法。3.提出研究發現。研究結果發現:個案中的S醫院,認爲醫院要獲得競爭優勢,「顧客回應」最重要,它是其他四項指標的總指標。其他四項指標分別是:1.醫療技術、2.醫療設備、3.醫療服務、4.環境。這四項指標使S醫院獲得競爭優勢,並讓該醫院在南投能從一個新加入者而後來居上,且在後續在彰化開設之分院也顯現極大之競爭優勢,甚至超越對手成爲領先者,對該醫院成功管理方法頗值深入探討之必要。 |
英文摘要 | This research mainly focused on 1. Strategic marketing management in hospitals. 2. Practice case of S hospital. 3. Giving suggestions for research results. The most important founding of this research is "customers' responses." It's the main index of other factors. The other four factors are medical technique, medical equipment, medical service, and medical environment. These four factors not only made S hospital got advantages in Nan-Tou County, but also in Chang-Hua County. It's the key for a successful hospital. |
本系統中英文摘要資訊取自各篇刊載內容。