頁籤選單縮合
題名 | 網路購物知覺風險因素之實證研究=An Empirical Study of Perceived Risk Factors for Internet Shopping |
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作者 | 田瑞駒; 張志雄; 薛文盛; | 書刊名 | 興國學報 |
卷期 | 10 2009.01[民98.01] |
頁次 | 頁81-97 |
分類號 | 496.34 |
關鍵詞 | 知覺風險; 人口統計變數; 涉入程度; 降低知覺風險策略; 網路購物; Perceived risk; Population statistics variable; Degree of involvement; Strategies for reducing perceived risk; Internet shopping; |
語文 | 中文(Chinese) |