頁籤選單縮合
題名 | 探索性購買行為傾向、知覺風險及生活型態與網路購買意願關係之研究:以生鮮食品為例=A Study on the Relationship between the Consumer Characteristics and Internet Shopping Intention : Using Perishable Foods as an Example |
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作者姓名(中文) | 周世玉; 郭淑雲; | 書刊名 | 清雲學報 |
卷期 | 25:1 2005.03[民94.03] |
頁次 | 頁257-272 |
分類號 | 496.34 |
關鍵詞 | 網際網路購物; 探索性購買行為傾向; 知覺風險; 生活型態; Internet shopping; Exploratory consumer buying behavior; Perceived risk; Life-style; |
語文 | 中文(Chinese) |