查詢結果分析
來源資料
頁籤選單縮合
題名 | 高屏地區農產品批發市場關係品質的前因與結果=Antecedents and Consequences of Relationship Quality in Farm Wholesaler Markets in Kaohsiung and Pingtung Area |
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作者 | 顏財發; 林永順; 羅婉容; Yen, Tsai-fa; Lin, Yeong-shenn; Lo, Wan-jung; |
期刊 | 臺灣農業研究 |
出版日期 | 20080300 |
卷期 | 57:1 2008.03[民97.03] |
頁次 | 頁74-83 |
分類號 | 431.25 |
語文 | chi |
關鍵詞 | 農產品批發市場; 關係品質; 關係承諾; 公平性; Farm wholesaler market; Relationship quality; Relationship commitment; Justice; |
中文摘要 | 中間商在農場行銷通路中扮演很重要的功能;然而,他們的行爲可能導致企業忠誠度與農場行銷的績效。本研究嘗試分析交易行爲的因素與評估所謂他們的關係品質,在臺灣的高屏地區使用立意抽樣,以人員訪談獲得269份有效問卷,主要的估計方法爲因素分析法。結果顯示中間商對企業的公平性可能會影響他們的滿意、信任與承諾;因此,這些關係因素最終對企業會產生忠誠度,這些結果也提供農產品行銷管理政策的改善建議與未來研究的學術意涵。 |
英文摘要 | Middlemen act as an important function in farm marketing channels. However, their behaviors may result in loyalty of business and the performance of farm marketing. This study attempted to analyze factors of exchange behaviors and evaluate so-called their quality. The sampling on the purpose was carried out at Kaohsiung and Pingtung of Taiwan. The 269 valid questionnaires had been completed with personal interviews. The factor analysis was the main method of estimation. The results showed that fairness of middlemen on business might affect their satisfaction, trust and commitment. Hence, these relation factors finally could lead to the loyalty of business. The results may suggest for the improvement of management policies of farm product marketing and academic implications for the future research. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。