頁籤選單縮合
題名 | 顧客關係管理與績效:以壽險業為例=A Study of the Relationships on Customer Relationship Management and Performance--Case in Life Insurance Industry |
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作者 | 黃義俊; 趙清遠; 藍巧茹; | 書刊名 | 保險專刊 |
卷期 | 24:1 2008.06[民97.06] |
頁次 | 頁53-80 |
分類號 | 496.7 |
關鍵詞 | 顧客資訊系統能耐; 動態顧客關係管理; 顧客關係管理績效; Customer information system competency; Dynamic customer relationship management; Customer relationship management performance; |
語文 | 中文(Chinese) |