查詢結果分析
來源資料
頁籤選單縮合
題 名 | 數位插畫表現風格對於當代流行櫥窗、看板平面廣告之影響--以101購物中心為例=The Effect of Digital Illustrator Form to Modern Popular Window, Poster, and Print Advertisement--Illustrated by Taipei 101 Mall |
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作 者 | 梁又文; 伊彬; 汪文政; | 書刊名 | 耕莘學報 |
卷 期 | 6 2008.06[民97.06] |
頁 次 | 頁105-114 |
分類號 | 947.45 |
關鍵詞 | 數位插畫; 表現風格; 平面廣告; 101; Digital paint; Perform style; Print advertisement; |
語 文 | 中文(Chinese) |
中文摘要 | 自1960年電腦繪圖技街、人才等發展起步後,插畫有了新媒介可供使用,也使得插畫表現上有了新風格與樣貌。而這股不同於傳統手繪的數位風潮,在1990年慢慢成為流行,也影響了當代的流行表現。經由文獻分析可將數位化表現分為向量裝飾、寫意筆刷、精細寫實、數位卡漫和被合影像等五種風格。 在台灣最具流行指標的101購物中心裡,經實地調查後統計出其櫥窗和平面廣告共有206件,之中其數位化表現風格的共占有38%。但就分項來看,數位化插畫風格在玩具電玩、金融銀行、珠寶首飾和101自身形象宣傳等主題佔有極高的應用率 (超過60%),表示這些主題在流行宣傳上受到數位化插畫風格的影響程度較高。另外,服裝配件、美食飲品等主題使用率雖不高,但應用的種類卻比其他主題多元,未來在技術表現上有所突破時將會相當具有發展潛力。 本研究僅對於台灣最具代表之流行中心101來做探討,因此在許多數位化插畫風格未探知的影響點和可能性,仍待後績的研究和觀察。 |
英文摘要 | Since 1960, not only computer graphic and talent have become better, but also made illustration have new performed and style. The style is difference from trditional paint, and become a popular style in 1990. According to reference analysis, we could divide DI (Digital Illustration) perform into vector decorate, free brush, detailed realism, digital cartoon, and complex image. Taipei 101 mall is the fashion index in Taiwan. There is 206 popular windows and print advertisements in 101, account by field work. The DI style has 38% in all. But when observe the simple subject, DI style over 60% in videogame, financial bank, jewel, and 101-self advertisement. It exhibits all of this subjects maybe affected by DI style. Besides, although the subject of cloth and food are not get a high percent, but the DI style category are more than another subject. Maybe these subjects could be more potential in the future. This research only observe the index of fashion in Taiwan-101 mall, so this article sti11 have some problem and probability could to research. Expect the follow-up observation and research. |
本系統中英文摘要資訊取自各篇刊載內容。