頁籤選單縮合
題 名 | 夏威夷居民和觀光客消費者對有機棉產品購買行為之調查=An Examination of Organic Cotton in the Hawaii's Market: Visitors vs. Residents |
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作 者 | 林淑華; | 書刊名 | 紡織綜合研究期刊 |
卷 期 | 18:2 2008.04[民97.04] |
頁 次 | 頁45-54 |
分類號 | 496.34 |
關鍵詞 | 有機棉花產品; 消費者行為; 夏威夷有機棉產品消費市場研究; Organic cotton; Hawaii's organic cotton market; Consumer behavior; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在瞭解夏威夷居民和觀光客消費者對有機棉產品購買行為之調查,消費的態度與環保意識、參與環保活動,探討個人屬性變項對有機棉產品消費行為、並瞭解消費者對環保的消費意願和願付價格上做探討,綜合研究結果提出建議,提供推動環保有機棉產品消費和國內外經營有機棉產品之參考。雖然數據只屬一個趨勢不能代表全部人的看法,但己足了解,若要在夏威夷或其他美國國內經營有機棉產品,其產品市場動向和產品研發具備條件。 |
英文摘要 | This research involved examination of organic cotton consumption patterns between residents and visitors in Hawaii's market. The study was designed to identify the characteristics of Hawaii's consumers' attitudes toward selecting organic cotton and to compare the consumer attitudes of visitors and residents toward organic cotton. This project attempts to offer more insights into the Hawaii organic cotton product market. This project examines the organic cotton in the Hawaii market and analyzes residents and visitors shopping behaviors and attitudes. Also, this project investigates the demographic, psychological and behavioral profiles of consumers who are shopping and willing pay more for environmentally friendly cotton products. |
本系統中英文摘要資訊取自各篇刊載內容。