頁籤選單縮合
題名 | 識別吸引力、消費者認同度與其結果變項間關聯性之研究--以金融保險業為例=Identity Attractiveness, Consumer's Identification and Its Consequences--Cases in Banking and Insurance Industry |
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作者姓名(中文) | 謝文雀; 楊慎淇; 蔡靜華; |
作者姓名(外文) | Hsieh, Wen-chueh; Yang, Shen-chi; Tsai, Jing-hua; |
書刊名 | 保險專刊 |
卷期 | 23:2 2007.12[民96.12] |
頁次 | 頁211-238 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 識別吸引力; 消費者認同度; 顧客忠誠度; 消費者利他行為; 顧客招攬; Identity attractiveness; Consumer's identification; Customer's loyalty; Consumer's altruistic behavior; Customer recruiting; |