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題 名 | 連鎖式運動用品專賣店消費者商店印象重要程度之研究--以高屏地區為例=The Study of Important Degree of Store Images for Sports Goods Chain Stores in Kaohsiung and Ping-Tung Area |
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作 者 | 蔡熙銘; | 書刊名 | 運動休閒餐旅研究 |
卷 期 | 2:2 2007.06[民96.06] |
頁 次 | 頁84-103 |
分類號 | 496.34 |
關鍵詞 | 連鎖式運動用品; 商店印象; 高屏地區; Sports goods; Store images; Kaohsiung and Ping-tung area; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的在於瞭解高屏地區消費者對於連鎖式運動用品專賣店商店印象重要程度之差異比較情形。本研究採問卷調查方式進行調查,對象爲高屏地區之連鎖式運動用品專賣店消費者,總計發出1000份問卷,有效問卷536份,有效回收率爲53.60%。經統計分析結果發現:一、在人口統計變項部分,以男性;年齡在21-25歲;教育程度爲大學生;未婚;每月收入部分以10,000元以下;職業爲學生;購買頻率部分是以每月一次(含)以下;購買金額部分以1,001-2,000元者爲主。二、不同性別、年齡、婚姻狀況、育教程度、每月收入、職業、購買頻率及購買金額變項之消費者在商店印象重要程度皆達顯著差異。根據分析結果,本研究不僅對業者提出相關的建議,亦對未來的研究者提出後續研究之參考方向。 |
英文摘要 | The purpose of this study was to understand different consumer with regards store images for sports goods chain stores at Kaohsiung and Ping-Tung area. The questionnaires total sent out 1000, effective questionnaires were 536 and collective rate was53.6600%. The results showed: (1) Population statistics: were male, between 21-30 years old, college, unmarried, the part of the monthly income is with under NT10,000. (2)Significant different had been found in gender, age, marital status, level of education, monthly income on the store images for sports goods chain stores. According to the analysis result, this research not merely offers the suggestion of correlated within to the family property person but also propose the reference direction of follow-up study to the researcher in the future. |
本系統中英文摘要資訊取自各篇刊載內容。