頁籤選單縮合
題名 | 技專校院進修部招生行銷策略規劃之研究=A Study of Marketing Strategy to Recruit Fresh Students in the Night School of Technology Institute |
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作者 | 王芳醴; 江可達; Wang, Fang-li; Chiang, Ko-ta; |
期刊 | 修平學報 |
出版日期 | 20060900 |
卷期 | 13 民95.09 |
頁次 | 頁237-250 |
分類號 | 524.711 |
語文 | chi |
關鍵詞 | 行銷導向; 招生策略; 市場區隔; 形象定位; Marketing strategy; Recruit fresh student; Market segmentation; Image positioning; |