查詢結果分析
來源資料
頁籤選單縮合
題名 | 整合行銷傳播對提升技職院校品牌形象之研究--以中部某科技大學為例=A Study on the Effect of Integrated Marketing Communications on Improving the Brand Image of Technical and Vocational Colleges with a University of Technology Located in Central Taiwan as the Study Subject |
---|---|
作者 | 李城忠; 陳冠宇; Lee, Cheng-Jong; Chen, Guan-Yu; |
期刊 | 建國科大學報 |
出版日期 | 20070700 |
卷期 | 26:4 2007.07[民96.07] |
頁次 | 頁43-68 |
分類號 | 524.7 |
語文 | chi |
關鍵詞 | 整合行銷傳播; 技職教育; 品牌形象; Integrated marketing communications; Technological and vocational education; Brand image; |