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題 名 | 整合行銷傳播對提升技職院校品牌形象之研究--以中部某科技大學為例=A Study on the Effect of Integrated Marketing Communications on Improving the Brand Image of Technical and Vocational Colleges with a University of Technology Located in Central Taiwan as the Study Subject |
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作 者 | 李城忠; 陳冠宇; | 書刊名 | 建國科大學報 |
卷 期 | 26:4 2007.07[民96.07] |
頁 次 | 頁43-68 |
分類號 | 524.7 |
關鍵詞 | 整合行銷傳播; 技職教育; 品牌形象; Integrated marketing communications; Technological and vocational education; Brand image; |
語 文 | 中文(Chinese) |