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題 名 | 政治人物的危機防範研究--以高雄前市長謝長廷為例=A Study of Crisis Communication of Politician: A Case Study of the then Kaoshiung Mayor Frank Hsieh |
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作 者 | 吳錫河; 胡光夏; | 書刊名 | 玄奘資訊傳播學報 |
卷 期 | 3 民95.06 |
頁 次 | 頁23-56 |
分類號 | 891.01357 |
關鍵詞 | 危機; 危機傳播; 危機類型; 危機防範; Crisis; Crisis communication; The type of crisis; Crisis prevention; |
語 文 | 中文(Chinese) |
中文摘要 | 在人們的成覺中,危機多為突發性的事件,是事先料想不到的,很難說得清楚它的形成原因。其實危機的發生並非是偶然的,但是往往都被忽略過去,也甚少有人願意去觀察,進而讓危機由量變轉成質變,到最後可能造成無法收拾或需要投入更多的心力才能控管的局面。而身為一個政治人物,無論是在中央政府或地方政府,只要能夠做好危機預防、危機應對與危機善後等工作,不只對本身有好處,更能夠造福人群。 因此,研究者欲期透過本研究,建立一套「危機預防」的政治人物危機傳播研究,試圖找出政治人物經常發生的危機類型,並界定危機類型的發生原因。試圖幫助政治人物在未遭遇危機前,就能夠控制危機發生,並得以維持形象。 |
英文摘要 | Most people think that crisis happen unexpected and it is hard to know the reason. In fact, crisis does exist, but often unaware, and someone even doesn't want to notice them. Eventually, crisis is gradually out of control. As a politician, no matter in the central or local government, if s/he can have more prepared to deal with the crisis, s/he can gain benefit for oneself and people. The purpose of this research is trying to set up a system of crisis prevention for the politician, to figure out the types of crisis that politician may face, and to define the reason of crisis. |
本系統中英文摘要資訊取自各篇刊載內容。