查詢結果分析
來源資料
相關文獻
- 大學生直銷購物滿意度之調查研究
- 消費者屬性、網站滿意度與網路購物意願關係之研究
- 網際網路購物者特性、購物動機、期望的網站服務與顧客滿意度之間的結構化方程式模型
- 直銷產業顧客滿意度與顧客忠誠度關係之研究--以人口特質、知覺價值及使用者類型為干擾變項
- 漁產品直銷中心服務品質與顧客滿意度之研究--以東港漁港漁產品直銷中心為例
- 顧客特性、購物網站特性對網路購物顧客價值影響之研究
- 不同商品類型及資訊呈現方式對消費者網路購物意願影響之研究:認知風險與網站滿意度的觀點
- 網路購物信任與知覺價值對顧客滿意度之影響--以大學生為例
- 電視購物頻道之顧客滿意度研究--以東森電視購物為例
- 網路顧客滿意度與忠誠度模式之建構及驗證
頁籤選單縮合
題名 | 大學生直銷購物滿意度之調查研究=Satisfaction Survey of College Student Direct Shopping |
---|---|
作者姓名(中文) | 賴廷彰; | 書刊名 | 管理與教育研究學報 |
卷期 | 2 民93.12 |
頁次 | 頁97-136 |
分類號 | 496.34 |
關鍵詞 | 直銷; 滿意度; 網路購物; 電視購物; 型錄購物; Direct shopping; Satisfaction; Internet shopping; TV shopping; Catalogue member shopping; |
語文 | 中文(Chinese) |
中文摘要 | 近年來直銷業有效降低成本以提升獲利,除積極引入新的行銷模式外,並運用網路購物、電視購物或型錄會員購物等結合資訊科技的行銷模式,以作為降低成本、提高利潤之主要手段,藉以提升直銷業本身的競爭力。 本文乃從未來消費主體之大學生在直銷購物行為模式加以分析,並考量直銷型態在整體商品流通體系中的發展定位,透過統計分析方法以獲致現今大學生的購物偏好取向,期以提供相關直銷業者在規劃提供相關商品服務時,能有效貼近消費者實際需求,並以差異化、客製化、即時化…等服務特性取得未來消費主力--大學生的青睞,從而直接提升直銷業服務品質與未來商機掌握。 另本研究除分析各受訪者基本條件的分析外,並進一步探討不同受訪者看法之差異,在本研究結果中得到大學生個人變項在直銷購物滿意度有明顯差異,而此分析結果亦能提供相關直銷業者在擬定未來更加完整銷售策略研擬時重要的參考資訊。 |
英文摘要 | In the recent year direct shopping businesses effective cost down the capital and improve the profit. These new kinds of business model decrease the cost of commission, inventory, goods management and storage. Such as Internet shopping, TV shopping and catalogue member shopping combines the usage of Information technology marketing model. Therefore, cost down the capital and increase the profit that makes t6he direct shopping become more competitive in the field. This article analyzed the direct shopping business consumer model for collage student the major group in the future and considers the development position for direct shopping in the whole goods circulate filed. According to the statistic analyzed we can know college student's shopping bias. In order to provide the related direct shopping business in planning and offering the service of related products. It is more effective of closes the reality demand of customer. Furthermore, the differentize, customize, instantize… the service characteristic to approach the future main buying force – the favor of college student. To direct promote the service quality of direct shopping business and the future business grasp. This research is analyzing the basis conditions of interviewee. Furthermore, to probe into the concept discrepancy of interviewee. From the researching result, to discover the difference of college student in satisfaction of direct shopping. Nevertheless. The researching result also provides direct shopping business an intact selling tactics and indicator for the future plan and stratagem. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。