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題 名 | 臺灣資訊電子廠商代工策略之研究--動態能力與虛擬整合觀點=The Subcontracting Strategies for Information Firms in Taiwan--A Dynamic Capability and Virtual Integration Perspective |
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作 者 | 蔡裕源; | 書刊名 | 商管科技季刊 |
卷 期 | 5:4 2004.12[民93.12] |
頁 次 | 頁477-498 |
分類號 | 484.51 |
關鍵詞 | 動態能力; 虛擬整合; 交易成本; OEM; ODM; Dynamic capability; Virtual integration; Transaction cost; |
語 文 | 中文(Chinese) |
中文摘要 | 臺灣資訊電子產業在發展過程中,其競爭優勢從現場製造,如原廠委託代工製造(OEM),轉移到產品設計,如原廠委託代工設計製造(ODM)、甚至全球運籌製造(GLM)或整合產品服務(IPS)等。最近,隨著資訊科技的發展,企業經營的遊戲規則也在快速改變。一般而言,企業策略的思考,其焦點從「外在環境」轉變為「內在條件」。即由傳統的SWOT分析、五力分析,轉而從資源基礎觀點來探討如何建立廠商的競爭優勢。然而,當環境改變頻繁且幅度大時,資源基礎觀點卻又因專注於靜態資源而產生了適用上的困難。Teece and Pisano(1994),Teece, Pisano and Shuen(1997) 提出了「動態能力」(dynamic capability)的策略思維,針對多變的企業環境,提供一個新的策略方向。本文係延續蔡裕源(2003)之研究,試圖以動態能力為基礎,結合虛擬整合的觀點,來探討臺灣資訊電子廠商經營模式的可能發展。 |
英文摘要 | Taking information industry for example, the trajectory of technology development in Taiwan follows most likely the models of OEM, ODM, GLM or IPS Accordingly, the enterprises are more interested in the next possible business model as far as competitive advantage is concerned. Regarding business strategy, the dominant paradigm has been changed from external analysis to internal analysis. The business model has shifted from SWOT analysis, five forces approach to resource-based view which emphasizes firm-specific capabilities and assets. However, resource-based view still has its limitation to the context with rapid and dramatic change. Teece and Pisano (1994) and Teece, Pisano and Shuen (1997) proposes a dynamic capability view to develop a new perspective for a greatly changing environment. Based on the research of Tsai(2003), this study tries to combines the dynamic capability perspective and virtual integration view, and then attempts to provide OEM firms with a new business model. |
本系統中英文摘要資訊取自各篇刊載內容。