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頁籤選單縮合
題 名 | 組織變革、組織文化與組織效能關聯性研究--以商業無線電視臺為例=Relationships Among Organizational Transformation, Organizational Culture and Organizational Effectiveness--Empirical Analysis of Commercial Terrestrial TV Stations |
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作 者 | 李銓; 黃曦民; | 書刊名 | 傳播管理學刊 |
卷 期 | 5:3 2004.09[民93.09] |
頁 次 | 頁1-20 |
分類號 | 557.77 |
關鍵詞 | 組織變革; 組織文化; 組織效能; 無線電視臺; Organizational transformation; Organizational culture; Organizational effectiveness; Terrestrial TV stations; |
語 文 | 中文(Chinese) |
中文摘要 | 無線電視頻道遭遇到有線電視系統的挑戰與數位化科技的衝擊,其經營環境越來越激烈。在快速轉變的趨勢下,無論是外部環境的變遷或是產業內部的改變,都會造成組織的衝擊。我們處於一個風起雲湧的時代,而改變是來自如此不同的方向,在這種情勢之下,有效能的主管必須能夠體認契機,並且和契機賽跑。組織唯有不斷的變革創新,提升其效能與競爭力,才足以面對一連串的挑戰。 如何在組織變革、組織文化與組織效能三者配合的前提下,藉以提高組織變革後的效能,的確是個值得去商榷的議題。無線電視臺在面臨大環境的競爭時,必須要能掌握其三者間的關係,才能突破目前窘境、達成變革成長的目標。透過對變革趨勢的掌握,必能替無線電視臺找尋一個轉型的出路。 |
英文摘要 | Terrestrial TV stations have passed through many challenges from cable services and the impact of digital technology, which has caused the business environment to be more and more competitive. With the trend of swift transitions, changes both inside and outside the media industry are sure to influence organizations. In these times of rapid change coming from so different directions, effective managers have to be aware of opportunities and take advantage of them. Only through continual transformations and innovations can organizations sufficiently upgrade their effectiveness and competitiveness to face this series of challenges. How to upgrade organizational effectiveness following transformation, taking into consideration transformational tendency, culture and effectiveness of organizations is a worthy issue for discussion. When confronted with the need for transformation, terrestrial TV stations have to grasp the relationships among these three concepts so that they can overcome the current difficulties to achieve the goal of growing through transformation. It is certain that these TV stations can find effective channels for their transformation by grasping such trends. |
本系統中英文摘要資訊取自各篇刊載內容。