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| 題 名 | 服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響--以銀行業為例=The Effects of Perceived Service Quality, Perceived Price, Brand Image, and Brand Personality on Customer Satisfaction--A Case of Banking Industry in Taiwan |
|---|---|
| 作 者 | 黃逸甫; | 書刊名 | 廣告學研究 |
| 卷 期 | 21 2004.01[民93.01] |
| 頁 次 | 頁53-80 |
| 分類號 | 496.7 |
| 關鍵詞 | 服務品質; 知覺價格; 品牌形象; 品牌個性; 顧客滿意度; Brand image; Brand personality; Customer satisfaction; Perceived price; Perceived service quality; |
| 語 文 | 中文(Chinese) |