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來源資料
頁籤選單縮合
| 題 名 | 「水果冰淇淋」兒童電視節目之形成性評鑑研究=Formative Evaluation Research of "Fruit Ice Cream", a Taiwanese Children's Television Program |
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| 作 者 | 田耐青; | 書刊名 | 國立臺北師範學院學報 |
| 卷 期 | 14 2001.09[民90.09] |
| 頁 次 | 頁1-34 |
| 分類號 | 557.776 |
| 關鍵詞 | 形成性評鑑; 兒童教育電視節目; Children's educational television program; Formative evaluation; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 財團法人公共電視文化事業基金會（以下簡稱公視）為提升其自製之兒童電視節目的品質，委託研究者於民國八十九年七月至十月執行《水果冰淇淋》節目的形成性評鑑研究，以探討兒童對該節目的專注觀賞程度、喜歡情形及學習成效。研究團隊考量兒童的性別、年齡、居住地、城鄉別與種族等人口學變項，立意抽樣了十五個兒童教育機構，共兩百六十四位兒童。蒐集資料的方式包括在改良的Palmer干擾情境下觀察兒童觀賞節目的情形，結構性訪問及紙筆測驗。以下是三項重要的研究發現。 一、兒童在觀賞《水果冰淇淋》節目時的專心程度極高，各單元專心觀賞的人數百分比多在九成五以上。整體而言，節目中最能吸引兒童專心觀賞的單元有故事、水果奶奶的演出、戶外參觀、親子律動及兒歌MTV。相對的，兒童較不專心觀賞的單元則有規律的出現在片尾，即淇淇、淋淋（布偶）複習今日重點及片尾曲；但其專心觀賞的人數百分比亦接近九成。 二、九成四以上的兒童喜歡《水果冰淇淋》這個節目；九成三以上的兒童喜歡水果奶奶。節目各單元中，最受兒童歡迎的五個單元是親子律動、片頭曲、故事、戶外參觀、水果奶奶與特別來賓的對話；喜歡以上各單元的兒童人數介於八成五至九成之間。而較不受兒童青睞的單元是幼稚園兒童演唱及跳跳兔單元，只有不到七成的兒童表示喜歡；兒童抱怨這兩個單元「無聊」，並表示不喜歡跳跳兔的造型（「它的臉髒髒的」）。另外，有四成的兒童在參加本研究之前從未看過本節目。 三、兒童對節目中重複出現訊息的記憶優於只出現一次的訊息，其答對率的差異達15%。女童較男童擅長經由語文的管道（故事、奶奶與特別來賓的對話）學到事情。城市與單親家庭的兒童較鄉鎮與一般家庭的兒童更能正確的分辨故事的主旨與情節。與幼稚園兒童比較，低年級兒童在主旨的掌握度上、細節的記憶上及MTV歌曲的辨認表現上均較優秀。 由上述的發現可知《水果冰淇淋》節目能夠吸引兒童專心觀賞，該節目中絕大多數的單元也很受兒童的歡迎，兒童也的確由本節目中學到一些事物。然而，為使國人有機會可以看到更精緻的《水果冰淇淋》節目，研究者綜合受試的反應，提出下列三項關於節目推廣與製作的建議。一、公視應該設法讓更多的閱聽人清楚知道《水果冰淇淋》節目的播出時段與頻道。二、節目中某些單元（例如：「跳跳兔」、「小朋友表演唱歌」）的設計可以再改進。三、製作單位在決定節目所欲傳達的教學重點時，宜對不同族群、團體幼兒的生活經驗與氛圍多加了解；並應於節目中適度的重複呈現。 |
| 英文摘要 | The purpose of this formative evaluation research was to improve the quality of <<Fruit Ice Cream>>, a children’s educational television program developed by Taiwan Public Television Service Foundation (PTS). In order to investigate the attraction of viewers’ attention, the appeal and the effectiveness of this program, the research team sampled a total of 264 children from 15 educational institutions. Data were collected through observation of children’s viewing behavior (under the revised Palmer’s distractor technique condition), structured interview and paper-and-pencil test on children’s understanding of the program. Three research findings were reported below. This program successfully attracted children attention. In general, those units that won children’s attention include story time, the drama played by fruit grandma (the main character of the program), field trip, parent/child exercises and MTV. The concentration rates of sampled children on these mentioned units were above 95%. The units children paid least attention to appeared regularly at the end of the program, i.e., puppies’ review of today’s lesson and the postlude. However, the concentration rates of these two units still approached 90%. Ninety-four percent of the interviewed children claimed that they enjoyed watching this program; while 93% liked the fruit grandma character. Parent/child exercises, prelude, story time, field trip, and the conversation between fruit grandma and the guest were among the top five most appealing units of this program. Eighty-five to ninety percent of the interviewed children claimed that they liked these mentioned units. The units that were least charming to children were singing performance by kindergarten children and the jumping rabbit units (a rabbit character dancing with the music along with several children dressing up like carrots), which won only 70% of the interviewed children’s vote. Children criticized that these two units were “boring” and didn’t like the appearance of the rabbit character. Forty percent of the children had never watched this program, Fruit Ice Cream, before. The messages that appeared repeatedly during the program was remembered better than those appeared just once. The correct rates were 91% and 75% respectively. Female children learned significantly better than male children through linguistics channels, such as story telling, conversation between grandma and the guests. Children from city and single-parent families were more capable of distinguishing the gist of the story from its plot than children from country and normal families. Compared to kindergarten children, lower grade elementary school students scored significantly higher on the test of program gist, detail memorization as well as music recognition. In summary, this program, Fruit Ice Cream, successfully attracted the attention of most children viewers. Children viewers found most of the program units appealing, and learned lessons from this program. Three suggestions were made based upon findings. 1. PTS should let more audience know the showing time and channel of this program. 2.The jumping rabbit and the singing performance units should be redesigned. 3.When making the decision as to what should be taught in the program, and how the production team should consider children’s varied backgrounds, including the differences of living areas, ethnic groups, genders, living experiences and atmospheres. The gist of the lesson should be addressed repeatedly and skillfully throughout the program. |
本系統中英文摘要資訊取自各篇刊載內容。