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題 名 | 校園福利社滿意度與滿意構面重視度之研究--以美和技術學院為例=An Empirical Study on Satisfaction with Consumer Union on Campus and Importance of Satisfaction Factors: The Case of the Mei Ho Institute of Technology |
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作 者 | 莊筱慧; | 書刊名 | 美和技術學院學報 |
卷 期 | 19 2001.04[民90.04] |
頁 次 | 頁94-108 |
分類號 | 527.55 |
關鍵詞 | 校園福利社; 滿意度; 重視度; 消費者行為; Consumer union on campus; Satisfaction; Importance; Consumer behavior; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究在探討影響校園福利社滿意度之因素構面(包括地點便利性、環境空間、實體設備、商品信賴度及服務人員表現等五個因素構面),並分析學生的消費行為。此外,不同人口統計變數及不同購買頻次酴在滿意構面上是否對力不同的滿意度及重視度,而不同重視度分群之群體在滿意構面之重視度上是否有顯著差異,再者,探討不同重視度分群之群體與人口統計變數之相關性。本研究之結論如下:1.整體而言,受訪者在「空間環境」及「地點便利性」上滿意度稍高,而在「服務人員表現」上較低。2.受熱者在「實體設備」及「地點便利性之重視度較高,而較不重視「服務人員表現」。3.不同人口統計變項在滿意構面之滿意度上有顯著差異,但在重視度上則無顯著差異。4.不同購買頻次群在滿意構面之滿意度上有顯著差異。5.不同重視度分群之群體在滿意構面之重視度上有顯著差異。6.不同重視度分群之群體與人口統計變數無關。最後,本研究亦根據研究之發現,分別對校園福利社經營者及後續研究者提出建議。 |
英文摘要 | This study investigates the factors which influence the satisfaction of the consumer union on campus (including convenience of location, equipment, environment, confidence of goods and service quality) and analyzes student's consumer behavior. This research also demostrate the various of satisfaction and importance of dempographic items and different buying frequency groups. The major findings of this study are as follows: 1. Overall, students are mindly satisfied with the environment and convenience of location, of location, less concerned about service quality. 2. Students are highly concerned about equipment and convenience but are dissatified with service quality. 3. Demographic items demonstrate significant difference in satisfaction, but not in importance of satisfaction factor. 4. Different buying frequency groups demonstrate significant difference on satisfaction factors. 5. Different importance groups on satisfaction factor demonstrate significant difference importance, but not in satisfaction. 6. Different importance groups bear no relation to demographic items. Finally, we also make some suggestions to operators of school cooperation and future researchers. |
本系統中英文摘要資訊取自各篇刊載內容。