查詢結果分析
來源資料
頁籤選單縮合
題 名 | 連鎖加盟因素選擇評估--AHP決策模式=Evaluating Franchise Chain Selection--AHP Decision Model |
---|---|
作 者 | 方國定; | 書刊名 | 管理與資訊學報 |
卷 期 | 5 2000.04[民89.04] |
頁 次 | 頁1-25 |
分類號 | 498.93 |
關鍵詞 | 連鎖加盟; 加盟因素; 層級程序分析法; Franchise Chain; Franchise selection; Analytic hierarchy process; AHP; |
語 文 | 中文(Chinese) |
中文摘要 | 隨著社會型態逐漸的改變和濟不斷的成長,近年來國人生活習慣與消費方式也隨之 變;整體產業發展亦由生產者導向,轉變為消費者向。因此,因應社社會潮流,以滿促消費 者快速及便利要求的遲鎖經營型態隨處可見。 在競爭激烈,創業意願濃厚的臺灣,不少人都想開一家屬顧自己的店;參與加盟連鎖體 系經營,便成為許多人創業上的選擇。但不同業態加盟主重視的加盟條件不一(各項費用、 契約、投資報酬率、信譽…等)。因此,需要有一套系統性的方法來加以評估。 本研究藉由層級程序分析法(Analytic hierarchy Process, AHP)的輔助,系統性的建立出 一套連銷業加盟因素選擇之評估模式。一方面可以提供加盟者在選擇加盟體系時,評估選擇 的依據;另一方面,亦可提供連鎖總部策略性規劃整體加盟政策的參考。 |
英文摘要 | During the past decade, the yield value of service sector has surpassed that of the manufacturing sector in Taiwan. Varieties of franchise chains with kinds of business and types of operation certainly play the crucial role to improve industrial structure and upgrade the whole of industry to a competitive level across service environment. With the tremendous growth number in franchise chain stores, selecting a proper one has become a critical factor affecting individual investors. Some of the common and influential criteria in the selection of a franchise chain including varieties of fee, contract, return of investment, CIS, reputation, promotion, ……Some of the criteria are quantitative and some are qualitative. Thus, a methodology is needed that cam capture both subjective and objective evaluation measures. This study provided s systematic methodology for franchise chain selection using the analytic hierarchy process (AHP). The results of this study not only provide the capability to establish the relative important of criteria in-line with personal investment objectives. They also provide headquarter of franchise chain managers the overall thinking framework in strategic planning for franchise policy. |
本系統中英文摘要資訊取自各篇刊載內容。