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題 名 | 居民對高雄市觀光遊憩資源滿意度之研究=A Study of the Residents' Satisfaction on Tourism Recreation Resources in Kaohsiung City |
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作 者 | 蔡長清; 蔡桂妙; 胡澤豫; | 書刊名 | 高雄科學技術學院學報 |
卷 期 | 29 1999.12[民88.12] |
頁 次 | 頁447-468 |
分類號 | 992 |
關鍵詞 | 高雄市; 遊憩資源; 滿意度; Kaohsiung; Recreational resources; Satisfaction; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要探討高雄市居民對高雄市各類型及整體觀光遊憩資源之四個構面(品質、數量、知名度、發展性)的滿意度認知程度及其間是否存在顯著性差異,並進一步檢驗人口社會經濟變項對居民的認知是否產生顯著性影響。經由問卷調查並運用平均值、頻率、百分比、變異數分析及LSD事後檢驗法等統計方法進行資料分析。結果顯示居民除了對高雄市整體觀光遊憩資源的未來發展性尚稱滿意外,對其他構面(數量、品質及知名 度)的滿意度均偏低。就觀光遊憩資源類型而言,居民平均滿意度較高者依序是:特殊觀光遊憩資源、文化性觀光遊憩資源、及教育性觀光遊憩資源;平均滿意度較低者依序是:歷史性觀光遊憩資源(最低)、人工性觀光遊憩資源、宗教性觀光遊憩資源、天然觀光遊憩資源、及風土民情觀光遊憩資源。此外,受訪者對高雄市所舉辦之人文活動暨觀光宣傳活動的次數)內容、策劃能力及成效等各方面均表不甚滿意。部份社會經濟變項(如性別 、年齡、婚姻狀況、收入、職業等)對受訪者的滿意度認知確實有顯著性差異,譬如單身或曾從事觀光遊憩相關行業者對整體觀光遊憩資源的平均滿意度顯著較低。研究結果及建議可供觀光遊憩主管機關及業界未來經營管理及規劃設訐高雄市觀光遊憩資源的參考。 |
英文摘要 | The main purpose of the study is to investigate the residents' satisfaction on tourism recreation resources in Kaohsiung city from four dimensions such as quantity, quality, image, and potentiality. The other purpose is trying to examine if there exists any significant difference among social economic valuables such as sex, age, education background, and so on. The data was collected by questionnaire and analyzed by statistical methods such as descriptive, frequency, one-way Anova and LSD. The results showed that the residents' satisfaction on tourism recreation resources in Kaohsiung was low than middle value 4 in all four dimensions, every type, and activities. In addition, the social economic background like sex, age, marriage and educational level would influence the satisfaction perception significantly; for example, single or who worked at a tourism or recreation business had lower satisfaction perception. Residents were more satisfied with resources related to special landscape, culture, and education. The subjects were dissatisfied with the recreational programs and promotion of the tourism from quantity, contents, planning ability and effects viewpoint too. The results and suggestions will be helpful for the related public and conunercial authority to plan, design, manage and evaluate their tourism and recreation facility and programs. |
本系統中英文摘要資訊取自各篇刊載內容。