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題名 | 知覺評價、經驗遺憾、顧客滿意與顧客終生價值關係之研究--以豪華高級房車市場為例=Study on the Relationship among Perceptive Evaluation, Regret, Customer Satisfaction, and Customer Lifetime Value--Based on the Example of Luxury Sedan Market |
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作者 | 賴明政; 周嶔鍚; Lai, Ming-cheng; Chou, Chin-shyi; |
期刊 | 北商學報 |
出版日期 | 20100700 |
卷期 | 18 2010.07[民99.07] |
頁次 | 頁39-59 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 知覺評價; 經驗遺憾; 顧客滿意度; 顧客終生價值; Perceptive evaluation; Regret; Customer satisfaction; Customer lifetime value; |