查詢結果分析
來源資料
頁籤選單縮合
題 名 | 愛滋病報導的議題與消息來源設定=Issue-Agenda and Source-Setting of AIDS News in Taiwan |
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作 者 | 徐美苓; | 書刊名 | 新聞學研究 |
卷 期 | 58 1999.01[民88.01] |
頁 次 | 頁171-199 |
分類號 | 895.3 |
關鍵詞 | 愛滋病; 議題設定; 消息來源; 新聞報導; 內容分析; 電話調查; AIDS; Agenda-setting; News source; News coverage; Content analysis; Survey; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以大臺北地區民國84-85年以及85-86年愛滋病防治主要宣導期間,所出 現的相關新聞報導為例,分析媒體所強調議題、引用消息來源與閱聽人所重視議題與信賴消 息來源之間的關聯性,並進一步檢驗媒體內容與公眾認知間的因果關係。本研究主要採用內 容分析與電話調查訪問兩種方法,前者用來分析報紙如何呈現愛滋病內容,蒐集的時間範圍各 以民國84與85年11月l日起,至次年3月31止;電話調查訪問則用以採討民眾對愛滋病相 關工作重要性與可信賴的消息來源的情形。本研究於分柝第一年期間共調查大臺北地區(包括 臺北市、臺北縣及基隆市)18歲以上的居民1,111名,第二年則訪問了1,156名,包括399 名連續追蹤的小樣本在內。 研究結果顯示:報紙內容(包括與愛滋病有關的議題與引用的消息來源)與受訪民眾對愛 滋病的認知之間,的確有強而正面的相關,其中又以第一年資料以及兩年大樣本的係數值較 高。然而透過交叉時差效果的計算,卻只有新聞議題(包括大、小樣本)與公眾議題存在有因 果關係。論文最後提出對未來本土相關研究的啟示以為結語。 |
英文摘要 | The present study aims to explore the news coverage of AIDS-related issues in Taiwan, and to examine the impact of media agenda and source- setting on the public. Specifically, the study focuses on the topics addressed in the news as well as sources used in the messages. Content analyses of news coverage during the major AIDS campaign periods in 1995-1996 and 1996-1997, respectively, were performed. Telephone surveys conducted immediately after each campaign period were used to assess the public perceptions of the importance of AIDS-related work and the reliable sources they believed most for AIDS information. Spearman rank correlations between news agendas and public agendas were computed. For those positive and significant Spearman rank correlations, the study further calculated cross-lagged correlations to determine the causal relationships. The study also used a panel (N = 399) to examine and compare the aforementioned effects. Overall, the news media were found to have positive and strong correlations with public perceptions of AIDS, particularly for the first-year data as well as for the non-panel ones. Causal relationships were also found between AIDS sub-issues addressed in the news and the important AIDS agendas in the public minds. The study ended with suggestions for future research in this area. |
本系統中英文摘要資訊取自各篇刊載內容。