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題名 | 在不同市場結構下價格競爭之猜測對通路單位利潤之影響=The Profit Distribution of Channel When Members from Consistent Conjectural Varition in Prices Under Different Channel Structures |
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作者 | 張淑惠; | 書刊名 | 德明學報 |
卷期 | 13 1998.05[民87.05] |
頁次 | 頁51-67 |
分類號 | 553.5 |
關鍵詞 | 通路; 製造商領導; 經銷商領導; 通路利潤; 一致性猜測變量; Channel; Manufacturer-stackelberg; Retailer-stackelberg; Channel profit; The consistent conjectural variation; |
語文 | 中文(Chinese) |
中文摘要 | 在以往之文獻已探討過不同之通路結構下之批發價與不同之通路結構下零售價大 小的順序排列。然此等文獻均建構於廠商(製造商或經銷商)間之價格的猜測變量為零的前 題假設下所推導出來的結論。本文的主要目的為比較廠商(製造商或經銷商)間之價格的猜 測變量具有一致性與廠商(製造商或經銷商)間之價格的猜測變量為的前提假設下所推導出 來的結論,以探討當價格之猜測變量由不一致到具有一致性下,對通路中之製造商與經銷商 之單位利潤的影響。而在本文中所討論之通路結構只挶限於「製造商領導」與「經銷商領導」 兩種。 |
英文摘要 | The discussions about the ranks of wholesale price or retail price under different channel structures hed been deneloped in the past studies. But the conclusions of these studies are all based on the hypothese that the conjectural variation in prices between manufacturess or retailess is jero. The main aim in the paper is to provide the comparison of the margin of manufacturers and retailers between the jero conjectural variation and the consistent conjectural variation in price. The channel structures dis crcssed in the paper are limited to two types, that is, the Manufacturer-Stackelberg and the Retailer-Stackelberg. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。