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頁籤選單縮合
題 名 | 徽記及市場學的應用=Logos and Marketing: Their Meaning and Purpose |
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作 者 | 高志德; | 書刊名 | 行政:澳門政府雜誌 |
卷 期 | 41 1998.09[民87.09] |
頁 次 | 頁895-911+940 |
分類號 | 496 |
關鍵詞 | 徽記; 市場學; |
語 文 | 中文(Chinese) |
英文摘要 | This article stresses the importance of logos as identifying elements of an organization. The author broaches the importance of the role of marketing in the organizations, namely in the field of Public Institutional Marketing, as a capital factor for the creation and diffusion of a personalized Image of the public institutions within the communities where they belong. He also refers to the application of simplifying measures in the public services of Macau within the scope of the philosophy of the relations between Administration and the public-the CITIZENS. According to the author, the article's objective was to provide a tool to the general enhancement of the Public Organizations, leading in this way to the creation of a greater awareness of the importance of the quality and the true sense of management in dynamic terms of efficacy and efficiency in a Public Administration, by reducing the bureaucratic procedures, increasing the transparency and serving the interests of the CITIZEN. |
本系統中英文摘要資訊取自各篇刊載內容。