查詢結果分析
來源資料
相關文獻
- Public Interests, Publicity, and Audience Development of the Arts
- 諮商、數據、說故事與政策行銷
- 諮商、數據、說故事與政策行銷
- 顧客導向的服務理念
- 由顧客抱怨加強品質保證的新思維
- 嘉南地區登革熱病媒蚊孳生源清除與宣導計畫
- 我國警察組織績效觀念檢討改革芻議
- 顧客滿意的5個M品質
- 政策分析家角色類型之探討: 兼論我們需要何種政策分析家
- How to Introduce "Customer Satisfaction orientation of Total Quality Management" to the Military Organization
頁籤選單縮合
題名 | Public Interests, Publicity, and Audience Development of the Arts=公共利益、宣導與藝術觀眾開發之研究 |
---|---|
作者姓名(中文) | 夏學理; | 書刊名 | 空大行政學報 |
卷期 | 2 1994.12[民83.12] |
頁次 | 頁159-172 |
分類號 | 572.9 |
關鍵詞 | 公共利益; 宣導; 藝術觀眾開發; 藝術行政人員; 決策制定; 文化政策; 市場學; 顧客; Public interests; Publicity; Audience development of the arts; Arts administrator; Decision-Making; Cultural policy; Marketing customer; |
語文 | 英文(English) |
中文摘要 | 觀眾在藝術展演活動中,扮演著關鍵性的角色。不論是何種藝術展演活動,如何去開發藝術觀眾,對於藝術行政人員來說,都是一項重大挑戰,其重要性,絕不次於藝術展演活動的本質。在開發藝術觀眾的過程中,首先要去考慮公共利益與宣導兩要素。這兩項要素,自古至今,對於藝術行政人員而言,都是需要全心全力去投注的。其原因是,藝術展演活動必須要在得到觀眾認同的前提下,才能永續生存。因此,不論在何時何地,藝術行政人員都必須主動地去開發他們的觀眾,他們必須盡一切可能去發掘藝術觀眾的來源,並引領他們進入藝術展演活動的領域。 |
英文摘要 | Audience is a crucial element of the arts. The gathering of audience is anextremely important consideration in the presentation of a performance and/or anexhibition. It entails a process which is with its artistic and cultural significance.The chief concerns in this process have to do with public interests and publicity. These concerns have given arts administrators much food for thoughts since ancient society. The arts, if they are to survive, must go out and recruit public attention.No matter in what era, the arts always have the responsibility for gathering theiraudience. They must make every effort to reach as wide and diverse audiences aspossible. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。