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題 名 | 臺灣職業高爾夫產業發展初探--以1996大衛杜夫PGA巡迴賽為例=A Study of Taiwan Professional Golf Industry--An Example of Davidoff PGA 1996 Official Tour |
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作 者 | 林永森; | 書刊名 | 國立體育學院論叢 |
卷 期 | 8:2 1998.04[民87.04] |
頁 次 | 頁171-187 |
分類號 | 993.5 |
關鍵詞 | 職業高爾夫; 產業; 中華職業高爾夫協會; 價值活動; Professional golf; Industry; ROC PGA; Value activit; |
語 文 | 中文(Chinese) |
中文摘要 | 高爾夫是臺灣發展最早的職業運動,近年來由於各種職業運動組織、高爾夫球場 練習場相繼成立、有線電視轉播,使得高爾夫這項運動逐漸受到一般民眾喜愛。因此,本研 究採用個案研究法, 透過問卷進行實地訪談與參考相關資料做探索性研究,並根據 Porter ( 1985 )提出之價值鏈與高俊雄(民 85 )提出之職業棒球產業模式進行分析,希望瞭解 臺灣職業高爾夫產業發展與互動關係,與發展過程中所產生之價值活動,以提供政府、職業 高爾夫協會、相關業者在發展職業高爾夫運動,與學術單位教學、後續研究之參考。 |
英文摘要 | Golf is the first professional sport in Taiwan which has been developed since 1965.Recently, due to the establishment of professional sport organizations as well as the broadcasting of golf matches by cable-TV channels golf is gradually enjoyed by the public in Taiwan. This study aimed to explore the development of Taiwan professional golf and its associated value activities. The research method was case study through in-depth interview. The model was adopted value chain (Porter, 1985) and the professional baseball industry model (Kao, 1996). This study offered information to the R.O.C government, R.O.C Professional Golfer Association, and the relevant cooperations for developing professional golf sport and further researches as well. |
本系統中英文摘要資訊取自各篇刊載內容。