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題 名 | 病患及管理者評估醫院形象因素之研究:以臺中市教學醫院為例=A Study on the Assessment Factors and Their Impacts on Hospitsal Image from the Point of View of Outpatients and Administrators in Taichung |
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作 者 | 蔡雅芳; | 書刊名 | 暨大學報 |
卷 期 | 2:1 1998.03[民87.03] |
頁 次 | 頁217-251+332 |
分類號 | 419.4 |
關鍵詞 | 形象; 醫院形象; Image; Hospital image; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究是以臺中市某四家教學醫院之門診病患及行政管理者為研究對象。除探討 病患、管理者評估醫院形象之因素,並探討兩者間評估因素有無差異以及深入分析影響病患 、管理者對醫院整體形象看法之因素。 本研究所獲得的結果為:病患評估醫院形象之前三個因素是醫師的醫術、醫師的醫德、醫院 具備現代化儀器。管理者評估醫院形象之前三個因素是醫師的醫術、醫師看診詳細且能專心 傾聽病患述說其病情、醫師的醫德。病患及管理者對醫院整體形象之看法有顯著差異。病患 的年齡、所得等人口統計變項並不會影響其對醫院整體形象的看法。影響管理者對醫院整體 形象看法的因素是年齡。 |
英文摘要 | This research assesses the factors that influence hospital image from the point of view of outpatients and administrators in four teaching hospitals in Taichung. The study finds that the three most important cirteria outpatients use to assess hopital image are: the skills of the physician, the moral quality of the physician and the uses of modern medical facilities for the treatment of patients. The three most important factors administrators use to assess hospital image are: the skills of the physician, the degree of the carefulness in treatment, the degree of the attentiveness to patients, and the quality of the physician. As a result, this study discovers there are significant differences between the views of outpatients and administrators on hospital image. |
本系統中英文摘要資訊取自各篇刊載內容。