查詢結果分析
來源資料
頁籤選單縮合
題 名 | 影響連鎖便利商店經營績效因素之研究--以統一麵包加盟店為例=A Study on Factors Affecting the Performance of Individual Convenience Chain Store Units--An Empirical Analysis of the 3Q Shop |
---|---|
作 者 | 王慶富; 劉豫忠; | 書刊名 | 東海學報 |
卷 期 | 38:6(農學院) 民86.07 |
頁 次 | 頁79-92 |
分類號 | 498.93 |
關鍵詞 | 連鎖; 績效; 因素; 便利商店; Chain; Performance; Factor; Convenience store; |
語 文 | 中文(Chinese) |
中文摘要 | 本論文以目前臺灣最大的自願連鎖加盟系統--統一麵包加盟店為研究對象,藉由 對各加盟店店主本身及商店的營運現況分析,找出影響連鎖便利商店經營績效的因素,作為 加盟總部篩選新店、提昇績效及輔導服務的參考。 本研究依據問卷調查所得 1994 年 110 家統一麵包加盟店營運績效相關資料, 以統計方法 分析三個績效指標(店主營運滿意度、月平均營業額、坪效)及 23 個潛在影響因素的關係 ,結果發現: 一、店主營運滿意度平均不高,顯示便利商店激烈競爭、營運困難度高。 二、區別分析發現雇工人數、來客數、自有資本比率、人事費用,依其重要次序,對店主經 營滿意度有影響力。 三、月平均營業額模型發現來客數、人事費用對月平均營業額有顯著影響。而坪效模型則發 現來客數對坪效有顯著影響。 四、 來客數每日 900 ∼ 1000 人及每日營業額達新臺幣 4 萬 5 仟元為便利商店達到較佳 營運績效的規模水準。 |
英文摘要 | The objective of this study was to evaluate the factors affecting the performance of the convenience chain store of the 3Q shop in Taiwan, R.O.C.. The statistical methods of ANOVA, chi - square, regression and discriminant analysis were used in analyzing the data obtained from a survey based on a designed questionaire for 110 stores of the 3Q shops in 1994. The main findings are: I、 The low ratio of manager's satisfication on operational performance implies the keen competition and difficulty of operation for convenience store. Ⅱ、 Employees per store, number of customers serviced per day, net worth ratio, and labor cost are identified, in sequence of importance, to be factors affecting the satisfication of manager on operational performance for each individual chain store unit. Ⅲ、 The number of customers serviced per day and the labor cost are factors significantly affecting the sales per month for each store, while the number of customers serviced per day is significant in affecting the sales per square foot of the store. Ⅳ、The number of customers serviced per day is estimated to be 900 ∼ 1, 000 persons and the sales value per day is estimated to be NT$40 thousands for a convenient chain store unit to achieve better performance. |
本系統中英文摘要資訊取自各篇刊載內容。