查詢結果分析
來源資料
頁籤選單縮合
| 題 名 | 民意調查的品質管制=Total Quality Management in Public Opinion Survey |
|---|---|
| 作 者 | 謝邦昌; 楊雅惠; 侯清玉; | 書刊名 | 民意研究季刊 |
| 卷 期 | 201 1997.07[民86.07] |
| 頁 次 | 頁19-36 |
| 分類號 | 540.19 |
| 關鍵詞 | 全面品質管理; 統計製程管制; 民意調查; Total quality management; Statistical process control; Public opmor survey; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 在這個 『品質第一』 、 『顧客至上』 的時代裡,品質管制是各界爭相研究的 一門課題,如何利用品質管的理念建立一標準之作業模式,是目前致力於品質管制的各界學 者的共同目標。民意調查利用統計抽樣調查方法蒐集資料,並分析資料,扮演著一種資訊提 供者的角色。調查的過程本身就是一個製程,而商品便是最終的分析結果。品質不好的調查 過程降低了最終資訊的可信度,所以,民意調查的品質管制是一個不可輕忽的重要課題。本 文主要探討民意調查的品質管制。 本文首先簡述品質管制之意義; 此外, 國際標準認證之 ISO9000 系列之觀念也將被一併納入; 最後,本文將探討利用品質管制的觀念制定民意調查 的標準作業模式,以確保調查結果之品質。 |
| 英文摘要 | To challenge the increasing competition worldwide, quality control and customer-oriented operating strategies gradually become the main concern not only to the business sector but to other fields as well Now, many researchers have endeavored to establish a standard model to put "quality control" into routine operation. Public surveys (or Polls) adopts sampling approach to collect and complie data and hence become a premier producer if timely and relevant data. The process of the survey can be considered as the raw material in a manufactured factory, the statistical results are the final product. therefore, the accuracy of the outcome and the way of producing are highly related. It may further affect the value of the the application on the end use. The purpose of this study focuses on the quality control of the public survey. First, the meaning of the quality control is introduced, the concept of ISO9000 series identified by the International Standard are followed, finally, the effect of the quality control on the outcome will be discussed. |
本系統中英文摘要資訊取自各篇刊載內容。