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題名 | 臺北市高爾夫練習場運動參與者參與動機與行為之研究=Motive Research of Golf Club Members' Participating Factors Around Taipei City |
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作者 | 戴遐齡; | 書刊名 | 臺北市立師範學院學報 |
卷期 | 28 1997.06[民86.06] |
頁次 | 頁509-532 |
分類號 | 993.5 |
關鍵詞 | 臺北市高爾夫練習場; 參與動機; 參與行為; 消費者行為; |
語文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討臺北市高爾夫練習場運動參與者人口統計在參與動機因素的差異 情形並透過參與行為的差異分析,了解目前臺北市高爾夫練習場運動參與者的運動狀況。本 研究採問卷調查法,將所得各項資料以描述性統計、t 考驗、單因子變異數分析、卡方考驗 及薛費法事後考驗等,經統計分析結果可歸納如下:一、臺北市高爾夫習場參與者有效人口 統計變數中發現:男性參與者的比例偏高; 年齡大都集中在 31-50 歲;婚姻狀況已婚比例 較高; 教育程度以大學學歷者居多; 職業身份以商界人士居多; 個人每月平均收入以 100000 元以上最多。 二、臺北市高爾夫練習場參與者的參與行為研究發現:在訊息來源方 面,經由親友介紹者佔大部份;在參與時段方面,沒有特定時間打球者居多;在參與次數方 面,每週打球以二至三次者居多;在參與盒數方面,每次打球盒數是四至六盒;在參與時數 方面,每次打球大約花 1-2 小時者居多。 三、臺北市高爾夫練習場參與者的參與動機因素 較傾向於於「健康與適能」、「獲得成就感」、「提升社會地位」、「球場氣氛與服務」、 「休閒娛樂」、「自我成就」、「便利實惠」等七個因素。其中以「健康與適能」居首位, 以「便利實惠」居末位。四、人口統計變數在參與動機的假設部份:不同性別、年齡、教育 程度、婚姻、職業在參與動機有顯著差異。五、人口統計變數在參與行為假設部份:性別間 在參與時數上則有顯著差異;不同年齡在訊息來源、參與盒數上有顯著差異;不同教育程度 在參與時數和參與盒數上有顯著差異;不同婚姻狀況在訊息來源、參盒數上有顯著差異;不 同職業身份在參與時數上有顯著差異;每月平均收入在訊息來源、參與次數、參與時數、參 與盒數、參與時段上有顯著差異。 |
英文摘要 | This research was to study the difference of participating motives of golf club members around Taipei City, and to realize their sport condition from the analysis in it. After collecting the questionnaires, statistics employed in the study were descriptive tatistics, t-test, one-way ANOVA, Chi-Square test and Scheffe' mothed. Based on the findings, the following conclutions were drawn: 1.Concerning the characteristics of demographics, the majority of club membersare male, aged between 31 to 50, college graduate, businessman, average personal monthly income over NT.1000, not club member hoders. 2.Realating the participating movtives of participaters, source of information relied on friends or relatives, no regular golf time, two or threetimes a week, each time takes one or two hours, purchase 4-6 cases ball. 3.Participating motives inclined to:"health and fitness", "getting accomplishment", "promoting social level", "sorroundings and equipment", "leisure and entertain", "self-satisfation", and "economic need". Among these seven factors, the "health and fitness "ranks first, economic need" at last. 4. Concerning hypotheses confirmation, there are significant difference among participaters' sex age, occupation, education background, and marriage situation. 5.Significant difference appeared on following: participating frequency of different sex, age and marriage situation, information of different age, participating time and ball-amount of different education as well as occupation, different informationsource, frequency, time, ball-amount of different monthly income. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。